Understanding Behaviours and Attitudes Towards Social...

Contents | | | Contents | | | 1. Research Topic 1 2. Introduction 1 3. Conceptual Framework 2 a. Engaging with Social Networking Sites b. Attitudes and behaviour towards social networking sites c. How people use social networking sites 4. Research Strategy 4 5. Methodology 7 6. Conclusion 8 7. References 9 Research Topic Understanding behaviours and attitudes towards Social Networking Introduction The fast development of social networking that has been detected over the last 2-3 years is indicative of its entry into straight life and it’s mixed with our daily lives. In addition to this, there has†¦show more content†¦The site users come under five distinct groups. These are as follows: * Leading Socialisers – (a minority) people who are using sites intentionally to encounter new folks, flirt and to be entertained. * Attention Seekers – (some) are those people who need attention and comments from others online, normally by posting photos and edit their profiles. * Followers – (many) are those people who joined SNS to follow what their peers are doing. * Faithful – (many) people who normally use SNS to renew old friendships, sometimes from school or university. * Functional – (a minority) those person who wants to be single while using SNS for a specific purpose. * Focussed – (Mostly business users - Recently added user g roup) Some users of the sites will create the profile to research the market’s response in a specific geography for the predictions of their business in their geography. Also, as this is an easier way to reach a wider and global consumer base, many corporate houses globally are using these social sites to advertise or endorse their products and promotions. Non-users comes under into different groups Non-users come under three groups; these are the group those who don’t use the SNS: * Concerned about safety – those people who are concerned about safety online, in specific creation personal details accessible online. According to Smith (2007),Show MoreRelatedThe Relationship Between Brands And Consumers On Consumer Behavior1705 Words   |  7 Pagesconsumers, an understanding on the effects the Internet has on both the brands and the consumers must be recognized. Further to this, the paper will research the characteristics of the Internet, the communication models, the market environment and the impact the Internet has on consumer behaviour. The Internet is an extremely efficient medium for accessing and communicating information. 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