Starbucks Coffee Essay Example for Free

Starbucks Coffee EssayStarbucks coffee has pursued rapid expansion twain at home and abroad. In mid- 2004, Starbucks could boast more than 7,800 outlets around the world, and chairman Howard Schultz and CEO Orin Smith birth no plans to slow the growth, ? The company planned at least 1, 300 more stores in 2004 and has a long term goal of reaching 10, 000 outlets in the United States alone. The presidents vision is that the company ? Starbucks? could have as many as 15,000 inter interior(a) stores. Today Starbucks has nearly 1, 500 store outlets in the United States including europium , Pacific Rim ,Middle East and Mexico. ? intimately of Starbucks international stores are now operated as joint ventures with local companies. Starbucks has to go fast or lose the opportunity ? and a local partner can palliate rapid development of a new market. Executives are learning to adapt the companys operating methods and product offerings to punter effort local conditions and tastes. 1) ? How could you classify Starbucks grand strategy and worldwide strategy? Which of Porters competitive strategies is the company use? Explain each answer? ? ? We classified the grand strategy of starbucks pertaining to its Growth.In rove for starbucks to sell and market its products is by ? A. ?Allocating new funds to invest namely like prime locations and lots. Basically any psychiatric hospital will earn more if the store is located in a super busy way or place. Potential clients can be marketed. ? B. Investing in hiring the best and qualified personnel. In order for a store to run smoothly , the company should have competent and high breed of slew who can manage the store and the same time enjoy the work itself. ? C. ?Purchasing of new fare of equipments , glassware , lighting , tables and chairs can be a plus factor for a good ambiance. For the orbiculate Strategy, Starbuck is implementing Transitional process where in they seek to achieve both globular integration an d national responsiveness. A true transitional strategy is difficult to achieve , because one goal requires close global coordination while the other goal requires local flexibility. However a lot of increased competition doer they must achieve global efficiency , going pressure to meet local demands and national responsiveness. Starbucks designs feeling stores to sell and market its products to use components in a few larger scale, basically , the company goes global to introduce it to other countries and to increase its market.2. Discuss how top executives are using leadership structure , teaching and control systems and or human resource to implement international strategy? What steps would you recommend for implementing drive-through stores or Hear Music coffee houses? ? Top executives uses its leadership qualities by bringing Starbucks on a the ripe(p) path and showing a vision for the company and its employees. Top executives have several ideas percolating to the companys growth. ? a. Establish sonority and solid partnership or joint venture with other countries makes things cohesive.b. ?Adapting the companys operating methods and product offerings to better suit local conditions and taste. Not all countries have same taste with regards to starbucks products. They sell what is needed and wanted. c. Acquiring highly skilled people barista? who can prepare , serve and enjoy the tasks. 3 Starbucks has typically well-kept a uniform look and feel to its outlets and product offerings. What do you think this change might mean for starbucks in terms of further international expansion? ??Starbucks is known for there quality of coffee, excellent service and large-hearted ambiance. We believe Starbucks coffee is a brand and neighborhood name. You can see a starbucks store in a 2 km radius. Basically there everywhere. Making some changes the way they look and maintained a uniform type of set-up can only mean one thing. The Company is growing. Changes are norma l. Most of the food and coffee establishments try to change and create ideas to in order to sell new products. As for starbucks , they should do the same to be more competitive and to increase sales and revenues. ?