Analyzes The Social Performance of Amazon.com †Free Samples

Question: Discuss about the Analyzes Social Performance of Amazon.com. Answer: Introduction Amazon.com, the e-commerce giant company was founded by Jeff Bezos in the year 1994.The company has its headquarter in Seattle, Washington. The company provides cloud infrastructure services and sells goods consumer electronics goods, the most popular of which is Kindle in different countries like the United States, the United Kingdom, Canada, Australia, Germany ,Italy ,Spain and many more with a separate websites for each country. Amazon also takes part in corporate social responsibilities which is a meaning way by which a business organization contributes to the society. Analyzing the social performance of a company and the impact the company makes towards society is of paramount importance. Society is an important stakeholder of business and the e-commerce giant Amazon makes significant contribution to society to sustain its business in the highly competitive world (Rossman 2016). Discussion Amazon aims to be a customer centric organization. The company hires talented and self-driven employees to provide best services to customers. The worldwide sustainability team of Amazon has six teams comprising of 1) Social Responsibility 2) Environment and Energy 3) Sustainability services 4) Packaging experience for customers 5) Research and Development 6) Technology. However there are positive aspects about the company related to its achievement and there are negative arenas and areas that require improvement (Technology in Amazon 2017). Positive view-Charitable actions taken by Amazon Amazon.com has taken several initiatives for the betterment of the society. The positive aspects of the company are highlighted in terms of its good social responsibility. Amazon has launched a program called Amazon Smile where the company donates 0.5% of the price of a users purchases to his favorite charitable organization. One million charitable organizations have enrolled to make them eligible for Amazon Smile (AMAZON 2017). Impact on Society Amazon has delivered two thousand gift packages to military men and women in the United States in the year 2015 who served the country far away from home as a part of its charitable responsibility. The company has also donated money in several disaster relief programs Amazon has donated money for the relief program in Nepal earthquake of the year 2015. Amazon has taken several measures to support the society and local communities. The company has taken several initiatives like Girls who Code to support more women of the society who are interested in coding. The e-commerce giant has taken initiatives to provide funds to aspiring writers by Amazon Literary Partnership Program (Amazon 2017). The company has organized Amazons Device Donation Program by which the company donates electronic devices and gift cards to schools near Amazons fulfillment centers. Amazon has taken several initiatives like partnership to provide digital reading facility in sixty one Kenyan Public libraries. The co mpany has taken active part in protecting the environment and initiatives taken by Amazon for Energy Conservation are noteworthy. The accomplishments of Amazon for conserving the energy are recycling heat from a building nearby to heat the office space in Seattle. The office space in the headquarters of the company has three million square feet which can be heated by this system. Solar energy systems will also be implemented by the e-commerce giant on the rooftops of the fulfillment centers of the company which will have the capacity to generate forty one megawatts of power(AMAZON 2017).The company has also undertaken ten renewable energy projects which will generate every year around 2.6 million megawatt of energy. Thus from the above facts a positive view can be constructed about the company regarding its involvement in charitable activities and its concern for the environment (Amazon Service Industry2017). Impact on external stakeholders (customers) Amazon focuses on the three Ps of business like People, Profit and Process and has created a positive image in hearts of its customers. The charitable activities of Amazon helps the company to gain customer perceived value These charitable activities and concern for the environment will indirectly make an impact on the net profit of the company as the positive brand image in the minds of customers will increase the brand value of the company(Schubert et al. 2013). The brand value will have direct effect on brand awareness. Customers will be loyal and will make repeat purchases from the websites of Amazon if they have a positive customer perceived value (Hayashi 2013). Negative View-Amazons internal employees suffer Though Amazon takes part in several charitable activities and has taken multiple projects to conserve energy, it should improve on providing better working conditions for its employees. The social performance of Amazon will be detrimentally affected if it bridges health and human rights laws and does not focus on providing better working conditions for its internal stakeholders- its employees. Amazon provides employment to more than fifty one thousand people across the globe. The company has faced issues related to labor that remain unaddressed. The e-commerce giant is a public company and investors emphasize on the fact that the company should be profitable every year. To focus on profit, Amazon has neglected the work-life balance of its employees in the warehouse and customer service department. The employees of the organization have complained about fifty to seventy hours of work within a week during seasons of holidays. Poor management of this warehouse centers were also reported by the employees. The labors complained that their shift timings were changed without prior notice and they were not allotted enough break time during holiday seasons. Employees have joined labor union in the company headquarters in Seattle but the company took actions immediately against this union. The company laid off around many workers (Amazon Layoff 2017).Amazon should be more responsible towards its employees. The employees of an organization contribute significantly to improve the customer service of an organization (Bergvall?Kreborn, Birgitta and Debra 2014) Impact on internal stakeholders (employees) Amazon aims to be a customer-centric organization and employees are internal customers of the company. The e-commerce giant should take proper care of its employees in order to sustain in the competitive business world. The Company should not neglect the health and work conditions of its labors as poor work conditions of employees can lead to a negative public image about the company. Amazon will fail to impress its external customers if the news and media channels publish negative reports about the poor work life of the labors of the company. This will create a negative public image and will have a detrimental influence on the brand value of the company. The negative brand value will affect the customer perceived value and the profitability of the company will be negatively affected in the long run if Amazon does not take proper care of its employees. The workers of Amazon contribute towards the success of the company by providing their best services like on-time delivery. Thus work ers of the company contribute substantially toward the strong development of the supply chain and logistics management of the company. Amazon should make efforts to improve the lives of its employees by providing them better work-life balance which will improve the profitability of the company in the long run (Work Culture of Amazon 2017). Conclusion The companys performance in the society in terms of external stakeholders like society, environment and customers is good. Amazon has been successful in its efforts of being a customer-centric organization. The e-commerce giant has undertaken several projects on charity and corporate social responsibility. The contribution of the company on environment management and conservation of energy is also noteworthy. However the company has performed average on its responsibilities towards internal stakeholders that means- the employees. The company should improve on this particular arena in order to be an excellent performer in terms of social aspect. 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