Comparing Advertisements by Garnier and Neutrogena Essay -- Adverts, C

We are surrounded by advertisements which be found on the television, radio, newspapers, magazines, street hoardings, taxis, buses and through the post. Everything we purchase or watch is advertised. This is a technique used to persuade people to buy their products. Companies use the power of persuasion to lure their target audience into buying the product being promoted. Advertisements are used to make the audience believe they need the product being marketed. Some advertisements are more successful than others and I intend to investigate why, using two examples which promote skin cleansers one by Garnier and the other by Neutrogena. The first advertisement I will anatomise is the Garnier. The Garnier advertisement takes up an A4 page in a magazine. The main picture takes up approximately 60 percent of the page which makes it stand out and shows it is an important ingredient to making the advertisement efficacious. The main picture is split up again but it is not a 50/50 split it is more like 40/60. The smaller picture shows the girl applying the product to her face and the larger picture shows the outcome of using the merchandise. The picture of the product application is smaller as it does not show you how well the product works or what the end result is which is most important. The larger section is of the girl after application, the girl is very beautiful with clear skin, and this may make the target audience want to buy the product because they have the aspiration to have the perfect skin she does. On the picture in white writing is "GENTLY CLEASNSES PORES DEEP DOWN." "LOOK, THERE'S NOTHING TO SEE." it is divided on the two ... ... preferred the Garnier; the reason is it is straight to the point and aesthetically pleasing it is very fresh and informative without the need for a whole chunk of text explaining who uses it, the product speaks for itself. The reason I disliked the Neutrogena advertisement is that its too busy and also it has too much text which will not appeal to its target audience as most teenager do not pay attention to the text on advertisements. At first glance the Neutrogena looks like an article and once read tells you about the life of a dancer which will not really interest many people, even though the point is that the pore range is quick and easy to use there is no need to explain the history of the users life. Therefore to conclude my essay I came to find the Garnier advertisement is a better campaign than the Neutrogena.