Special interest tourism

Special pertain touristryAbstractTourism is included in the most dynamic and propulsive activities, with complex and multiple effects. It supplies tourism with beefed-up driving force in wide range of activities and includes it more(prenominal) and more into priorities of stinting ontogenesis of numerous receptive countries and their particular parts.Wealth, economy and appeal of natural resources, Brobdingnagian number of tralatitious agriethnical households, gradual increase in domestic help help population living standard, as well as increasing interest group of international market for performances of additional interest tourism, sire solid framework for betterment of this branch of tourism in Serbia, where required conditions exist. The raisement of other, accompanying activities is emphasized also in order to enrich the content that this particular branch of tourism has to offer.The intention of the authors in this paper is to, whit particular retrospective on con ditions in Croatia and Serbia, answer to well-nigh knowledgeal questions of tourism progress, depending on natural, economic and social facts, recognition of geographic aspects of terrain and determination by gracious factor in enhancing extra interest tourism with all of its following content, through its work and activities. account words special interest tourism, comparative analysis, market, accommodation capacities, education.IntroductionBased on key factors of victor analysis, app atomic number 18nt is that both addresss have relatively good potential for experiencemental and international commercialization of tourism harvest-time. The fact is, that this carrefour is based on preserved natural resources, to the tremendouss extent, which both countries are abundant with, which modifys them to narrow, develop and supply international market with attractive product palette of special tourism services.Natural and economic resources of special interest tourism in Istria n Regoin and Kolubara DistrictIstrian Region by its geographic and natural landmarks has portentous advantage, amongst others, in festering of special interest tourism. This is justified by numerous entropy that evidence Istrian anteriority in degree of flavor supply, as well as the visit, when it comes to tourism in general. To comprehend exclusively essential vantages for tourism development of special interest places, parallel review of basic characteristics of each character is given, Istrian Region and Kolubara District, that also disposes with numerous natural attributes and potential possibilities.Additional assurance of special interest tourism prosperity on both locations, what can be seen from previous table is attractive relief that includes pee areas, mountains, numerous gouges, caves and other.Segments of productStarting with a fact that special interest product is compounded of large number of market niches, the easiest way to segregate it is followingMild or s oft activities that include camping, hiking, motorbike riding, rafting, 44 driving, in-nature activities, horse riding, fishing, etc. Some of these activities, for example animal(prenominal) chase are being generally commercialized in Istria and Serbia, while some are being included in maps and catalogues of specialized operators, more in Istria then in Kolubara District. It is good to keep in mind that particular niches of special interest products, can represent an included part of product group Mountains and Lakes as additional activities while vacationing. inscrutable offer of activities represents a base for development of these products throughout the year, not only during high season.Rough or hard activities, that refer to canoeing or kayaking down river streams, exploring canyons, caves, mountain biking, cross country skiing, alpinism, free climbing, paragliding, jeep drive and similar. All of these activities, can in long-term, be presented as independent product on t he market, particularly because their organization and popularization need more investment in promotion, standard formation and similar.Cultural resources activities, gastro interests, monastery tours, places of importance inheritance tours, archeological journeys and similar.Market special interest products ought to be introduced to domestic market, as well as to abroad emissive markets of special interest like Germany, Great Britain, France, Netherlands, Italy etc.Competitive strategy of special interest tourism development in SerbiaTaking into consideration complexity of the product, it is hard to determine unique developmental strategy. all(prenominal) creative and professional goal, with its management on behalf, will determine its own competitive strategy. Regarding that Serbia is taking little steps in tourism supply and in its representation on foreign markets, in coincidence to Istria, it must specially focus on these production segments which accompanied with reaso nable prices and low costs make its biggest potential. On the other hand, Serbia must directly approach communication among its strategic benefits in special interest product, even more because of the fact that these products development and their international popularization do not require large financial investment. Although the special interest product is of mostly seasonal character, vast resource base provides Serbia with hatchway of organizing activities in this domain, throughout the year.Aiming for faster popularization of special interest product, needed is to stimulate development of destination management companies, who have programs for preparation and development of different product segments.Special interest product are usually promoted by specialized brochures of foreign tour-operators, presentations on specialized fairs and especially by direct marketing and internet. To enhance international promotion of this product in Serbia, special internet platform should be established, committed to powerful international internet providers.Accommodation facilities are essential and characteristic features of tourism area, which implies that their space and quality in significant part determine range of tourism circulation their types, forms and quality directly affect types and forms of tourism and therefore tourisms economy effects. In continental Istria possibilities of hotel, camp, private accommodation and family agricultural households prevail. In Kolubara District domestic country tourism is developed, which could contribute to tourism development of that particular part of Serbia in total, but its stock-still being conducted slowly and poorly organized.Models of developmentConsidering special interest product as mainly reposing on natural resources preservation, both in Istrian Region and Kolubara District, there is a big chance for this product to develop, define itself and offer itself to international market.Special interest product can in medium term develop on low cost strategy, with small investments and reasonable prices, considering wealth of resources.In medium and long term, Serbia must raise general competitiveness level in field of base development, particularly road accessibility, which bluff numerous opportunities for special interests products development, what characterizes majority of even vaguely developed tourist countries.Besides, both regions have traditional and cultural heritage and conditions that facilitates them to attract tourists interest, what enables tourists to, while on vacation, use their leisure time to get to slam the people and surroundings, where they temporarily reside in (to see the museums, galleries, special collections and similar). Cultural manifestations also have strong ability to attract tourists, supplying with enrichment of contents, higher value to an area or a place and enable higher cost budget. Naturally, high speech pattern is put on distinguished conditions for ru ral tourism development in agro-tourism oasis of Istria and Kolubara.Global market potential of special interest product significantly overcomes possibilities of Serbia and Istria to develop and popularize this product, exceptionally in short and medium term. Therefore, intensifying global communication of this product by mediation with present global internet portal veins is of great importance. Simultaneously, creation of sales orientated internet portal and other common steps of advanced popularization with preceding unification of special interest product leading organizations.ConclusionDevelopment and popularization of special interests do not require high investment. Therefore, the emphasis is on management of activities that are much less favored in Istrian Region and Kolubara District. Following this context, developmental model of this product should be based on following activitiesLocation of coordination responsibility for development and popularization of special intere st product, especially because of large number of small individual organizations activities (for example fishing and animal chase) lacking in joint effort for serious popularization, on behalf of the region or whole country.appellation and creation of unique data base of activity organizations and special interest supply.Creation of greatest worlds tour-operators data base in field of special interests.Support and financial stimulation for private personae when forming new companies for destination management.Additional regulation of activities description for these companies, that make the most important link in chain of product value.Drawing initiative for general preservation and sustainable development of mountains, rivers and lakes, together with successive formation of infrastructure favorable for special interests development.Program of incorporation of specialized and scientific workers and education of tourist guides for various cultural and scientific contents in field of this product.Formation of special quality systems in field of special interest products.Seminary organization by qualified companies in all tourism clusters.Organization of special tours for those busy in this field.Support of specialized magazines and publication launching in this field.Educational program for specialized guidesConsumer fortress program and other competitiveness programs in general.ReferencesDFV, Nachhaltige Entwicklung Tourismus und Umwelt, 2008Hamovic, V. 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Opportunities for tourism development in rural area of Istrian Region University in Rijeka, Business department Pula, 2008.This article represents a part of the Project no. 149007 D research results Multifunctional Agriculture and Rural Development Aimed at EU Integration of Serbia, financed by the Serbian Ministry of Science and and project Competitiveness and Comparative sustainable rural development of Istra and Kolubara region, within the program of scientific-technical cooperation of R.Serbia and R.Croatia. Both projects are financed by the Ministry of Science and Technological Development of the Republic of Serbia.