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Sunday, February 2, 2014

Problem And Background

XYZ Brokerage and Finances has been a traditional brokering firm , the lodge have had long-time guests and were more conservative and to build relationships with their brokers . However , the fusion has observed that there has been an ongoing increase in the mystify of online brokerage firms and they seem to be doing well . The company wants to hunt whether putting up an online firm would be profitable for them . A cursory look on online brokerage firms imageed that most expiration companies had high customer portion satisfaction ranges and website reckon . customer satisfaction has been a core factor in the mastery of any service industry . But website realize was forward-looking to the company . Website discover referred to the degree of ease , esthetic devise and how updated the information be in the websi te as well as immediate response to inquiries and transactions . The company has tasked the interrogation boodle to subside if online firms receive positive feedback from its customers . In this connection the research team gathered website experience ratings and customer satisfaction ratings of the tierce popular online only firms as published by epinions .comTaking esteem of the e-commerce business , the meshing based company attempts to reach a wider market . The internet however is a medium that consume to be aesthetically presented to the consumers and thus the more user winsome it is the more it is visited by consumers . As with traditional businesses , the office ambiance is break away of the marketing strategy , and in the internet it is the website experience . XYZ Corporation wanted to determine the status of website experience did known online brokerage firms have so that the company could identify which online service has the highest rating Data and AN OVAThe data is from Epinions .com , it is a ! rating of the website experience as rated by customers who have used the website as part of their product reviews . The rating is from 1 to 5 , the win presented are for USAA Brokerage Services , Scottrade and caravan . The other ii firms are presented as reference groups since a survey by J .D . Power and Associates revealed that they are one of the most extremely rated online brokerage firmsUSAA Brokerage Scottrade Vanguard3 4 25 3 35 5 51 3 3 In to determine who among the lead firms had the highest rating for website experience , the rating scores were subjected to ANOVASUMMARYGroups front affection Mean Variance USAA Brokerage 4 14 3 .5 3 .666667 Scottrade 4 15 3 .75 0 .916667 Vanguard 4 13 3 .25 1 .583333 ANOVASource of diversity SS df MS F P-value F critBetween Groups 0 .5 2 0 .25 0 .121622 0 .886914 4 .256492Within Groups 18 .5 9 2 .055556 The results show that the F value 0 .121622 is less than the F captious value (4 .256492 ) indicating that there is no significa nt remainder in the website experience ratings for the three firms . Thus , the...If you want to take away a full essay, order it on our website: OrderCustomPaper.com

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